Creating content that genuinely benefits visitors but builds a sustainable and effective online presence. SEO works because search engines reward helpful content and great user experiences. SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time.
Semrush SEO Tool
When determining how high to rank a particular page on your site, Google doesn’t just look at that one page. It takes into account your brand as a whole, which it does so by looking at other information about it across the web—including reviews, ratings, listings, awards, and even unlinked brand mentions. As such, building your brand reputation by optimizing your listings, gaining positive press, and asking for reviews is essential for SEO. Much of this falls under the realm of local SEO but there are plenty of brand-building strategies that apply to non-brick-and-mortar businesses too.
For local businesses like these, Google has guidelines that govern what you should and shouldn’t do in creating and managing these listings. They scour billions of pieces of content and evaluate thousands of factors to determine which content is most likely to answer your query. To stay current with the latest SEO best practices and algorithm updates, follow reputable industry blogs, attend conferences, and participate in online communities. Places to share your content include social media, email newsletters, and relevant industry forums. This info will guide how you create content and help you speak in a way that connects with your audience.
SEO Stats to Reference Everywhere in 2025
However, before rushing off to create 10,000 incoming links, you need to know some basics. Again, backlink building is a complex area (much more so than we have space for here), so if you want to get heavily into SEO, you should read up on it once you’ve mastered the basics. Keywords and keyphrases are the essence of search engine marketing (SEM) and search engine optimisation (SEO) strategies. These are the words that people type into the Google (or Bing or whatever) search box to try and find information.
How to Do SEO
And those 373 posts generate 571k+ search engine visits per month. But where you use your keywords is just as important as how many times you use them. You probably already know that you should add keywords to pages that you want to rank. Learn the basics of AI SEO, including key use cases and tips for those who are new to these tools. This course is completely online, so there’s no need to show up to a classroom in person.
High-quality content is at the core of a successful SEO campaign. Local SEO is all about increasing search visibility for businesses that serve their communities face-to-face, such as brick-and-mortar stores or service-area businesses. Here are some of the key terminologies necessary to understand the world of SEO.
- However, broken links create dead ends that disrupt user experience and hinder SEO.
- Applying wrong and outdated SEO strategies will not only harm your rankings but can also impact your traffic and conversions.
- This is what search engines use to determine where to place a particular web page in the SERP.
Unlike paid advertising, this traffic is sustainable and grows when you maintain optimization efforts. Once crawled, pages are analyzed and stored in the search engine’s index, a massive database of web content. Indexed pages can appear in search results when users enter relevant queries. As SEO has evolved, so have the ideas and practices (and at times, misconceptions) related to it.
If your site is particularly video-focused, then continue reading about more things you can do to optimize your videos for search engines. The snippet is sourced from the actual content of the page the search result is linking to, thus you have complete control over the words that can be used to generate the snippet. Occasionally the snippet may be sourced from the contents of the meta description tag, which is typically a succinct, one- or two-sentence summary of the page. A good meta description is short, unique to one particular page, SEO Anomaly and includes the most relevant points of the page. Check out our tips for writing good meta descriptions for more inspiration. A typical Google Search results page consists of a few different visual elements that you can influence to help users decide whether they should visit your site through those search results.