You can also check out what the competition is writing by searching Google for your keyword. Study the search results to see how you can make SEO Anomaly your title even more unique. When you type a keyword into Ubersuggest, you can see similar keywords, how many people search for that keyword per month, and how much competition there is. These days, it’s easier than ever to create your own website. And while that means more opportunities for every entrepreneur, it also means there’s plenty of competition for a spot on the first page of search results. To rank higher on Google, you must combine strategic planning, quality content creation, technical optimization, and continuous monitoring.
It covers some systems that are part of our core ranking systems, which are the underlying technologies that produce search results in response to queries. It also covers some systems involved with specific ranking needs. Establish a routine for checking keyword positions, such as weekly or monthly. This practice allows you to spot trends or shifts in performance, helping you adjust your strategies accordingly. Additionally, historical ranking data can reveal patterns that inform future keyword research and optimization efforts.
Marketing with AI: Agency Growth Kit
Bidirectional Encoder Representations from Transformers (BERT) is an AI system Google uses that allows us to understand how combinations of words express different meanings and intent. These are just a few subtopics you can cover to make your content more thorough. Internal links are links from one page to another within your website. They’re used for internal navigation, allowing visitors to move from A to B. Note that if your CMS already has a predefined, ugly URL structure, it’s not a huge deal.
Improve Your Sitewide SEO
- Some SERPs are solid as a rock, so it’s extremely hard to outrank the top results.
- So instead of ranking for a single keyword, let’s start with a keyword seed that grows into a theme.
- Long-tail keywords are more specific phrases, usually containing three or more words, like best-running shoes for women.
But what if you want to handle ties or make your rankings more dynamic? At the heart of any ranking system in Google Sheets is the RANK function. This handy little function allows you to rank numbers within a list, making it perfect for sorting data by importance or preference. That said, Google still recommends adding video markup for embedded videos, even if they’re hosted on YouTube.
➡️ Internal Linking
But because search engine results are constantly changing, you need to make continuous optimizations and improvements to your content. Among many other reasons, it helps ensure your keyword rankings are not only steady, but they’re constantly improving. While search engines and humans have different ways of reading and digesting content, there are certain commonalities that will help ensure we are creating content with both in mind. Site pages should be both easily found and navigated by search engines and users.
