Recovering from an SEO penalty can feel like an uphill battle, but with the right approach, it’s entirely possible to regain lost rankings. Whether it’s hitting a target number of organic sessions, ranking for priority keywords, or increasing revenue, you can define it as a goal. For example, you can pull keyword rankings and backlink data from Semrush. Then combine it with Google Search Console data to highlight clicks and impressions. “We wanted to democratize the depth and quality of professional SEO audits, typically costing over £1,000, by making them accessible to every business, absolutely free.”
Build an SEO Report Your Way
Semrush’s On Page SEO Checker can audit your on-page elements at scale. While these elements might seem basic, I’m consistently surprised when websites get these fundamentals wrong. After categorizing your content, work on the promising pieces to improve their quality.
- New pages—as well as those that are not linked internally or externally, e.g., those found on newer sites—may not be crawled as frequently, if at all.
- While you can partner with an agency of any size, there are unique benefits to partnering with a larger one.
- The findings from this step are compiled into a roadmap or task tracker for later action.
- On the start screen, enter your website’s URL and click Next.
- Manual actions are the official name Google gives to the penalties it doles out for violating its search engine guidelines.
You’ll find a list of issues (along with the scoring) in the following topics. If you want to crawl unlimited URLs, you should go with their premium plan which costs you 150 Euros per year. As you can see above, it lists down all the issues that occurred within your site by sorting them out from high priority to medium to low priority.
Schedule regular check-ins
I’d start with a website auditing tool to help analyze how my site is performing. This can help test various important facets of a site and then provide specific recommendations. Knowing where your traffic is coming from will help you better understand your audience’s behavior and will help you optimize your site’s content to suit their needs.
H1 tags are the main headers on your pages, providing valuable information to search crawlers and helping users determine if your SEO Anomaly content is relevant and valuable. This involves targeting specific markets and increasing visibility in local searches. Google is smart enough to know whether or not you’re intentionally and maliciously duplicating content on your site to clog the SERP with your site’s URLs. A more likely scenario, if you have duplicate content, is that it’s happening unintentionally. Given the above section on types of SEO audits, we’ve compiled a checklist for a pretty well-rounded SEO audit that incorporates technical, off-page, and on-page SEO.
